Canstar – Two financial ratios to consider when buying shares

In this edited extract from her book Shareplicity Danielle Ecuyer reveals the two key financial ratios you should consider when choosing shares and what they tell you about a stock.

Two financial ratios, calculated from the earnings a company generates, are used universally and provide a basis of valuing shares for investors. These are the two that you need to observe and understand to assist you to make the optimal share purchases:

Read the full story here